Music video 1. The stone roses - Fools gold

This is the music video for one of the most well known Stone Roses song 'Fools gold'. Released in 1989 it entered the U.K charts in the top ten. The video shows the band walking across the volcanic lands of Lanzarote as well as performing outdoors.

The video has no apparent narrative structure, however its not just video clips put together to make a longer video. Each piece of editing has been done to perfection to create a smooth and continuing effect. Different types of edits are used, however the most recognisable one is the fade which is used constantly throughout, to fade in and out of a scene. It's used throughout as for most of the video we see one image underneath the faded image of another so the fade out is used to concentrate on one image. This causes us to realise the importance of what comes after the edit.

The images we see on our screen are either the band walking across the tropical landscape or performing with the backdrop of the landscape. This connotes realism as it shows they're in the natural world and its nothing out of the ordinary. The clothes the band members are wearing also represent realism as they are casual items of clothing, e.g. t-shirts, jeans and hats. This creates a calm and causal mood which co insides with the music being played. When the individual members are shown doing there own different things, we see the different ingredients to the genre. The band members are placed towards the center of the screen, this connotes their importance at the time.

For example the print screen above shows the front man Ian Brown. He is in the center of the screen and the shot used is a medium close up, this allows the audience to see exactly what he's doing, which is holding a microphone and singing, this is key to the genre as they would not fit in without the singing. Also his t-shirt is significant as its unique, it has images of money around the collar, suggesting moneys importance in his life.

Another shot used to show important aspects to the genre is the close up of the guitar. This is important as the audience can see for themselves how its played and its significance is reinforced by it being the only prop in the frame.

The representation of gender is biast as the band is a male band. This suggests no female importance to the genre or the band itself. The middle class is represented in the video, this idea comes from the costumes the band members are wearing, this suggests that the band is an ordinary group of men, who haven't been gifted with money but nor do they struggle. The representation of a white male is predominantly suggesting that the genre is not open to people with an ethnic background.

A mood of mystery is created through the tints of different colour used throughout the video. These colour's portray the different feelings and emotions that the band are trying to put across through there song. For example the colour red is used to connote feelings of love which is what the song is about.