Audience Feedback

Once the video and the print work was complete we showed our work to our media group. We then asked for feedback on the CD Cover, CD Inlay and Back Cover as well as our promotional poster. Here are just some of the comments we received.

Music Video Comments

'Costume related to the genre - looked like they were a real band'

This comment was most probably because of our detailed research into the typical costume and appearance of conventional successful indie bands.

'Really good variety of shots showing each member of the band'

We wanted to use lots of different shots so that we could keep the audiences attention by using engaging shots. Using close ups, wide angle and two shots meant a more effective video.

'One of the pan shots was disjointed'

We noticed this shot, however felt it was not so noticeable that the theme of the shot (band walking away down the canal) was lost.

CD Cover Feedback

'Perfect for the genre, with the setting and costume'

We were pleased with this comment as it was something we wanted to be clear to the audience almost immediately like most CD covers.

'Portraits on the CD inlay were great'

We decided to use these so that each band member had their own individual shot within the CD, this gave them an individual identity and made them easier to identify to.

'Not much text'

We decided not to include text within the inlay and kept the text that did appear to a minimum purely because we didn't want the CD cover to be something to read, we wanted the audience to concentrate on the band members and the music, which is what indie music often represents.

Poster Feedback

'The positioning of the band members shows their relationship is strong'

One of our main aims was to give the impression the band were a tight group of friends so that the youth (who are often in a tight set of friends) could relate to the band.

'Font doesn't work well'

We agreed with this comment so therefore looked at our poster and re-did the posters font.