Music video 5. The Rifles - Repeat Offender

Repeat Offender was the third single from The Rifles debt album. It reached a high of 26 in the UK singles chart and number 1 in the Indie chart when it was realesed in 2006.

The video contains the band performing together aswell as indervidual band members on they're own. It also contains footage from a home like enviroment where it looks as though a party is going on. There is no clear narrative structure to the video however through the use of different editing the video fits together nicely, straight cuts are used to go from scene to scene and to enable it to look as though both things are happening after each other. Fast forwarding is used aswell to speed up the action in the video, this creates a upbeat tone to the video.

The mise en scene through the video is interesting and it is the key element to communicating the genre. Firstly the establishing shot is quite ironic as it is a shot of a council estate. Common ideas are that council estates are grotty and full of 'Chavs' however the fact a group of causal/well dressed men are put onto the screen challanges common ideology about council estates. The men reinforce ideas people have of an indie band, firstly this is down to the long hair and secondly because of their clothing. Items such as leather jackets, skinnie jeans and pumps are a key element to the indie scene umongst young bands and their fans alike. The colours of the Bands clothes are dull, however this makes the brighter and more unusual Props in the frame stand out. One of the props that is most significant is the barrel of beer, this stands out because alcohol is often ossociated with the auidience of the bands and the bands in the indie genre. The background colour and the colours of the walls throughout the video is white. This is significant as white is associated with cleanliness and coolness within the media, this links in with the genre as each band is trying to be indervidual and in doing so they will try to be cool.Guitars, drums and other musical instruements as well as a microphone are used in the video to disginguish the genre, as most indie bands are formed with a lead guitarist as well as others supporting.

The target auidience is again the younger generation, much like the other bands in the genre. This is apparent because of the people used in the video during the scene in the flat (below) these people are seen dancing to the music connoting that they enjoy it. It does'nt feel as though the teenage generation are being targetted in this video though, as for one there is no images of the outdoors with rebellious connotations of youth. Instead it looks like a civilised get together. Also the people don't look like teenagers either.

The representation of gender is unapparent towards women as they are just seen in the background, suggesting they have no importance to the band or genre. Men again are presented as talented and sophisticated as for one they are making the music and also they appear to be well dressed and own a nice flat.