Music video 3. Foals - Balloons

The Foals are a 5 piece band from England. This song comes from their debt album and peaked at 39 in the UK charts.

The location for the video looks like a room within a house, for the most the band are performing in front of a flower coated wall which makes them look slightly feminine and has connotations of happiness and peace. The rule of thirds is used to enable the audience to focus on band members it also means that a single band member is not more important then the other. The costume of the band members is typical for what we expect in the indie genre. Shirts, polo tops and skinny jeans are all seen throughout the video this portrays a casual look. The woman in the video however are simply wearing black dresses connoting sexuality and mystery, both things will have engaged with the male target audience. Some of the props in this video are also very significant, for example the shots we see of the lead singer holding a black bird creates an enigma it also could be portraying the idea of evil as black seems to anchor this emotion.

The editing in this video is face paced this is done through the use of straight cuts, this creates an upbeat tempo and allows the video to match the music. A variety of camera shots are used, but mainly the long and medium shots. The medium shots in the video allow items to be highlighted and seen in more detail, whereas the long shots are used to show everything going on, it allows the audience to see the band and the surroundings.

The elements of the genre are communicated through the use of props and costume. Close ups and medium shots are used to show certain instruments which highlights there importance. The costumes are again stereotypical of what we expect from an indie band. The target audience for this video is again the younger generation however more at the male gender. We know this because they're are more women in the video which attracts males it also allows the female audience to relate to someone on screen. The representation of women however may be seen s portraying them as objects, as the band do not communicate with them, its as though they are just there to make the video look attractive. There is again no representation of any ethnic groups which reinforces the idea that the indie genre is predominantly for the white ethnicity.

The mood and tone is created by the upbeat music. However elements such as editing and the setting reinforce the upbeat and energetic tone.